Facebook has billion registered users and a huge fan base. Meta now owns Facebook, Instagram & WhatsApp, and the users have been more excited due to the same.
The number of users keeps increasing, and promoting your content on such a medium is a strategic way. Similarly, marketers get a significant way to advertise their products and services via Facebook Messenger ads.
What Are Facebook Messenger Ads?
The Business Facebook Messenger allows marketers to publish different ad types. They are into 2 different categories:
- An advertisement that displays in Facebook Messenger:
- On Messenger's home page = Messenger Home
- As a message in Messenger's inbox = Sponsored Message
- An advertisement that directs users to a Facebook Messenger chat window = Click-to-Messenger
Facebook Messenger Ad Types:
Messenger Home:
You can see the ads directly within the user's Facebook Messenger home screen. You can add destinations via CTA buttons, such as contact, website link, email address, etc. Marketers can even link their ads to applications. Once a user clicks on the ad, they get redirected to the app download page.
Sponsored Messages:
Sponsored messages are the ones that appear directly in the user's messenger inbox. The message or the ad consists of texts, images, descriptions, and a CTA button. Once you click on the button, you can see the order page displayed on your screen. You can also see the message marked as 'Sponsored.'
Click-To-Messenger:
Furthermore, a normal-looking Facebook placement can initiate a dialogue with your company via Facebook Messenger. Once a user clicks on the ad, you get directed to the Messenger app and greeted via the predetermined response.
Moving further, let's keep an eye on the best Facebook Messenger ads which you can't ignore:
Sephora:
Sephora is a cosmetic brand and one of the first cosmetic retailers to use a Messenger chatbot. They opted for click-to-messenger ads to help encourage their users to interact with the Messenger bot. It even assisted them in increasing the booking rate by 11%.
Tieks:
The fashion retailer, Tieks sets the best Facebook marketing example as Gavrielli makes the most of the sponsored message feature in Messenger. Through it, the brand can retarget users to interact with their products and services to notify them of their new collections.
Tommy Hilfiger:
Literally, Tommy Hilfiger's marketing level has gone to certain heights. Recently after a New York fashion show, the brand ventured into TMY.GRL chatbot and click-to-Messenger ads' featured photos and videos to guide users' shop for looks.
Arena Animation:
An Indian educational institute Arena Animation encouraged tons of students to register for their courses via Messenger ads on Facebook. They tested numerous lead-generation strategies, which led to Click-to-Message ads. They even added a CTA button, 'Apply Now,' which assists users in pre-filled application forms with their personal details via their Facebook profiles.
Kozel Mistrův Ležák
Velkopopovický Kozel, a Czech beer brand, boosted ads to recall their new craft beer's themed game on Facebook Messenger. They created a Click-to-Messenger ad to invite users to play the game directly on Messenger. Overall, the game intended to grab numerous conversions to their brand.
Nestlé Middle East
Nestlé, one of the famous beverage brands, ran a Facebook marketing campaign to keep the brand on people's minds during Ramadan. Once the user clicked on CTA, Facebook Messenger immediately triggered the chatbot. Users spent 2.9X more time on Nestlé's website than visitors from previous Facebook advertisements, and 30% of chatbot users subscribed to the recipe section.
NAB Personal Banking:
Australia's largest financial institution, National Australia Bank (NAB), partnered with Facebook to design a convenient and personal Messenger experience. Users connected in real-time to a NAB Business Expert, who gave assistance and advice on various lending packages. NAB received 6x more Messenger leads this campaign, and 85% of customers were satisfied with their experience.
Mesmerizing Words:
So we hope the users found the most illuminating information about Facebook Messenger ads. We also listed some intriguing examples of the same.
