LinkedIn is a word you will hear from every other person around you! The social media platform famous for building connections with users from all around the globe has been a great help for job seekers to get employed. The medium has been enormously beneficial to youth out there in finding relevant jobs to earn a living.
Similarly, many marketers have been in the race to promote their brands on LinkedIn because, after all, it's a social media platform! So,
What precisely can marketers use LinkedIn for?
Well, it's LinkedIn advertising. Promoting your brand on this platform can help you target an audience relevant to your niche and increase website traffic without hassle.
So, today we will discuss some informative topics about advertising on LinkedIn.
To begin with, let's have a look at the LinkedIn ad types:
Sponsored Content:
Sponsored content on Linkedin platforms seems more like native ads and it’s that effective as well. Showing up on LinkedIn feeds of different users will help you showcase your brand on numerous user profiles. Also, the social media platform labels these LinkedIn ads as 'promoted' to make them look different from regular content.
Sponsored Messaging:
With sponsored messaging, you get the privilege of advertising your brand directly to the user in their inbox. LinkedIn has a count on the total number of members who will receive sponsored message ads per month. Overall, it is really convenient to promote your business to your clients.
Text Ads:
The users can visualize text ads at the top and right-hand side of the LinkedIn desktop feed. So, to build a great target audience, you can get strong leads to rank your demographics.
Dynamic Ads:
LinkedIn's right rail is where dynamic ads appear, speaking to viewers directly through customization. A member's own personal information, including their photo, employer's name, and work title, gets reflected when a Dynamic Ad appears in their feed in LinkedIn advertising.
Now, moving on,
We know how specifications play a huge role in running ads on social media platforms, even if it is LinkedIn.
Carousel Ads:
- Name of ad: Up to 255 characters
- Introductory text: Up to 150 characters on some devices (else 255 characters)
- Cards: Minimum 2 and maximum 10 cards
- Maximum File Size: 10 MB
- Maximum image dimension: 6012 px * 6012 px
- Media format: JPG, PNG, GIF (non-animated)
Conversation Ads:
- Name of Ad: Up to 255 characters
- Banner Creative: Up to 300 * 250 px in JPEG or PNG
- Custom Footer and Terms & Conditions: Up to 2500 characters
- Introductory Message: Up to 500 characters
- Image (optional): 250 x 250 px in JPEG or PNG
- CTA text: Up to 25 characters
- CTA Buttons per message: Max. 5 buttons
- Message Text: Max. 500 characters
Follower Ads:
- Ad Description: Up to 70 characters
- Ad Headline: Choose pre-set option or max. 50 characters
- Company Name: Up to 25 characters
- Ad Image: Preferably 100 * 100 px for JPG or PNG
Spotlight Ads:
- Ad Description: Max. 70 characters
- Ad Headline: Up to 50 characters
- Company Name: Max. 25 characters
- Image: Preferred size is 100 * 100 px for JPG or PNG
- CTA: Up to 18 characters
- Custom Background (optional): Must be exactly 300 x 250 px and 2MB or less.
Job Ads:
- Company Name: Max. 25 characters
- Company Logo: 100 * 100 px (recommended)
- Ad Headline: Up to 70 characters
- CTA: Up to 44 characters
Video Ads:
- Name of the Ad (optional): Up to 255 characters
- Introductory Text (optional): Up to 600 characters
- Video Length: 30 seconds to 3 minutes
- File Size: 75KB to 200MB
- Frame Rate: Less than 30 frames per second
- Width: 640 to 1920 pixels
- Height: 360 to 1920 pixels
- Aspect Ratio: 1.778 to 0.5652
Advertisers can use LinkedIn's advertising platform to reach a highly engaged, professional audience and achieve their business goals, such as brand awareness, lead generation, and talent acquisition.
You can also watch: PowerAdSpy: Best Facebook Ads Spy Tool
Final Verdict:
So we hope our readers have got in-depth knowledge about LinkedIn advertising. We have also mentioned the specifications which marketers can take care of while running ad campaigns on LinkedIn.
